Hypebeast is one of the leading streetwear blogs out there. Their main blog topics revolve around fashion but do veer away from that as well and write about art, tech, music, sports, footwear, and entertainment. From the looks of it they seem to cover just about anything and are not afraid to speak about topics that have nothing to do with streetwear or fashion in general. They write about anything relevant in pop culture and anything worth reporting. They post articles daily and like a news source they pump them out as soon as possible, so new posts can come every hr or even every minute. They do a great job of pitching they're stories with the usage of relevant pictures, good titles and short sub headings that leave one curious and wanting to read more.
Their reader engagement is really good and often have people commenting and giving their 2 cents on the given topics. Often agreeing with the writer but sometimes giving suggestions, their own opinions, or giving a different view point. I would say their fashion articles generate the most engagement. Hypebeast has also started their own forum that allows readers/users to create their own topics to be discussed with other readers/users. The forum also includes discussions not directly associated to streetwear.
Design wise the site is very clean and pleasing. I think it is always key for any website to be easy to navigate and that is what they've done. It is also well organized and the tabs allow the user to easily find what they are looking for or what the site offers. When scrolling you start to see the blog posts and as I mentioned earlier they use pictures that are relevant to the topic at hand.
The way they monetize is by offering a magazine and by selling clothing right off their web store. They sell clothing and shoes from all the top streetwear brands. It was interesting to see that their traffic numbers have gone down recently, but a slight increase in social media. The U.S. is still its largest user base is the US at about 35% of users. As far as their searches, they are most successful on google (20% of users access google before reaching the site) followed by Facebook, twitter, and Reddit. The top keywords include; stussy, stampd, carhartt whip, and undeafeated.
Overall, I am still a big fan of the site as they continue to produce quality articles/posts and remain a powerhouse in the world of streetwear. Would definitely recommend any reader to check it out.
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